Sign up and the jobs board is there straight away. Set your pricing, then add a job by hand to work it end to end: notes, tasks, a quote, a signature. Putting the estimator on your website is a separate step you can do whenever you like, and it takes about five minutes: one line of code on WordPress, Squarespace, Wix, Webflow, or anything else. No website? Every account includes a direct estimate link for your Google Business Profile, email signature, or Facebook bio.
The estimate uses the property and your pricing, not a national average. BetterRoofing estimates the roof size from available aerial or 3D data, then applies your rates. The homeowner sees how the estimate was calculated and that final pricing follows an in-person inspection.
You set every number (price per square by material, waste factor, and tear-off cost), so the range shown is built entirely from your rates, not ours. Every estimate also states that final pricing follows an in-person inspection. It's an anchor that starts the conversation on your terms, not a contract that binds you to a price.
A competitor can already call your office and ask for a bid. What you gain is homeowners who can get pricing online at 11 p.m., on a Saturday, or whenever they are ready to buy. Your service area keeps the estimator focused on homeowners you can actually serve.
Satellite and aerial imagery coverage is available across the continental US, including most rural addresses. If high-resolution 3D data isn't available for a specific roof, BetterRoofing falls back to a footprint-based estimate so homeowners still get a real range instead of a dead end.
A contact form gets you a name. BetterRoofing gets you a name, address, roof size, material preference, claim status, and a priced estimate before you ever pick up the phone. The homeowner already knows the estimate, so your call starts closer to booking an inspection.
Yes. Open any lead and click Build & send quote. It's pre-filled with the homeowner's name, address, material, and price from the estimate, so you're editing, not starting over. Adjust line items, add a deposit or expiration date, and send it. The homeowner reviews everything on their own page, types their name, draws a signature, and hits Sign & accept. The quote locks the moment they sign, the job moves to Won, and you get an email instantly.
Yes. Click Add job on the Jobs page and enter a name, a phone number or email, and the property address. It works exactly like any other job from there: notes, tasks, a quote, a signature. Pick the address from the suggestions and the roof is measured by satellite and priced from your settings — the same instant estimate a homeowner would get on your website, ready to send as a PDF or a link. Where the satellite can't measure a roof, you enter its size yourself in the quote builder. There is no lead allowance and nothing is metered, so your whole book of business can go in at no extra cost.
The estimate is a range. The roof is measured from aerial imagery, your rates are applied, and the homeowner sees a band rather than a figure, with a note that final pricing follows an in-person inspection. The quote is the number you stand behind. You build it from the estimate, so the name, address, material and price carry over, then you set the line items, the terms, any deposit note and an expiry date. The homeowner signs the quote, never the estimate.
Status, not operations. A signed quote locks, the job moves to Won and you enter the contract value, then it tracks through Sold, Scheduled, Installed and Paid so you can see where work stands and what you have closed this month. Appointments for inspections and install days are included, with a confirmation and a day-before reminder emailed to the homeowner. What it does not do is run the install: no crew dispatch or scheduling, no material ordering, no invoicing. A deposit is noted on the quote, but BetterRoofing does not collect payment, so marking a job Paid records that you were paid rather than processing it.
$99 per month for your whole company, with unlimited users and a 14-day free trial. No credit card is required to start, there is no setup fee, and you can cancel anytime. There is one plan and everything is in it, so there is no tier to compare and nothing to add on later.
No. There is no setup fee, no onboarding fee, and no per-lead charge. The $99 a month is the whole bill.
No. BetterRoofing is priced per company, not per seat. Invite your office staff, sales reps and crew leads and each gets their own login at no extra cost. Pricing, settings and billing stay with the owner.
Yes. Cancel from Billing in your dashboard and you keep access through the end of the period you already paid for; nothing renews after that. No contract, no annual commitment, and no credit card to start the trial.
Yes. The instant estimator is built into BetterRoofing and feeds new opportunities directly into your sales pipeline. Every estimate arrives as a job with the roof details, the range the homeowner saw, and their contact information.
No. You can share your BetterRoofing estimate link directly through text, email, social media, Google Business Profile, QR codes, and other channels. If you do have a website, the estimator installs with one line of code on WordPress, Squarespace, Wix, Webflow or anything else.
No, and that's deliberate. BetterRoofing covers the sales side of roofing: capturing leads, following up, estimating, quoting, and tracking what you close. It doesn't dispatch crews, order materials, cost jobs, send invoices, or collect payments. Won jobs still move through Scheduled, Installed and Paid so you can see where work stands, but a deposit is noted on the quote rather than collected, and marking a job Paid records that you were paid rather than processing it. If you run production in another tool, keep it: BetterRoofing can send every new lead to it through Zapier or a webhook.
You can run your jobs in it. Every lead lands on a jobs board you work from New to Paid, and you can add phone, referral, and door-knock jobs by hand. Each job keeps its notes, tasks, insurance claim details, appointments, photos and quotes in one place, and the calendar emails homeowners a reminder the day before. It isn't a production suite: there's no material ordering, job costing, or invoicing.
Keep it if it works for you. Every new lead can go straight into JobNimbus, HubSpot, AccuLynx, or another tool through Zapier or a webhook, with no double entry. If your CRM is mostly a pipeline and a calendar, BetterRoofing may cover that on its own.
Put the estimator on your site or share the link, then work every job it brings in through to a signed quote.
14 days free · No credit card · $99/month after trial