Built for roofers.
Not lead brokers.
BetterRoofing is a Texas-based software company building a roofing CRM with instant roof estimates, for contractors who sell the jobs themselves. We don't sell shared leads, we don't mark up traffic, and we don't lock you into contracts. We build software you own.
Roofing contractors were paying for leads that weren't theirs
The roofing industry runs on leads, and most contractors are renting them. They pay lead brokers a premium for the same homeowner that's being sold to three other crews, then race to call first. The economics are brutal, and the homeowner experience is worse.
Meanwhile, contractors are spending real money on websites, Google ads, and local SEO, and watching that traffic bounce because there's nothing on the site that actually captures a lead. A contact form gets you a name. It doesn't get you a buyer.
We started BetterRoofing in 2026 to fix that. One line of code on your website turns every visitor into a qualified lead with a roof size, material preference, insurance status, and a real price, captured 24/7 and routed straight to you. Not to four other contractors.
Then we built the rest of the sale around it. BetterRoofing is now a roofing sales CRM: one pipeline for every lead, follow-up that keeps going when you're busy, and quotes homeowners sign online. One plan, $99 a month, for your whole team.
How we build
Your leads are yours
We don't resell, sublicense, or share leads. Every homeowner that fills out your widget belongs to you and only you.
No long-term contracts
Month-to-month, cancel any time from the dashboard. If we stop earning your business, you stop paying. Simple.
Transparent pricing
$99/mo, one plan, everything in it. No setup fees, no per-lead charges, no per-user pricing. You see the full bill before you ever swipe a card.
Software, not services
We're not a marketing agency or a managed service. We build tools you install yourself in 5 minutes. The good kind of boring.
Questions? We answer same day.
Have a question about the product, your account, integrations, or anything else? Email us directly. A real human reads every message.
Texas, USA · Founded 2026
Get your next lead with the price already on it.
Put the estimator on your site or share the link, then work every job it brings in through to a signed quote.
14 days free · No credit card · $99/month after trial