Instant estimates for roofing contractors
Turn Your Website IntoYour Best Closer.
Homeowners want a price, not a callback. BetterRoofing gives them an instant estimate from satellite measurements and your pricing — and hands you a qualified lead before they call the next roofer.
Free for 14 days. Start closing deals.
This is the same recommended widget your homeowners will use.
Every Week Roofing Contractors
Lose Jobs They Never Knew
They Lost
Your website gets traffic. The question is whether it becomes revenue, or goes to the guy down the road.
A homeowner visits your site at 10pm, gets no answer, and signs with the contractor who responds first.
You spend 45 minutes driving to a "lead" who just wanted a ballpark number. Not a new roof.
Your contact form collects names. Your competitor's widget is collecting qualified leads.
See how BetterRoofing qualifies leads and helps you follow up faster
The Estimate Becomes A Sales-Ready Lead.
Homeowners get an answer immediately. You get what you need to call first, know if the job's worth chasing, and move it forward — no intake call required.
01
Roof measured
Address, footprint, slope, and material captured.
02
Lead qualified
Insurance status and job value turn into a priority score.
03
Ready to call
The lead lands in your pipeline with the next action attached.
Dashboard preview
Qualified homeowner
New roof opportunity
123 Main Street · Austin, TX
Estimate
Roof area
Material
Pipeline status
Just now
Take action
Drafts ready
AI next move
Call within five minutes. Lead with the satellite measurement, then confirm the insurance timeline.
Quote. Score. Close.
Lead intelligence and follow-up, built into your workflow.
No rep required
24/7 Instant Estimates
Give every visitor a contractor-priced estimate in about 60 seconds — even after hours.
60-second quotes
The recommended way in
AI Chat Bot
A round chat bubble pinned to every page on your site. Instead of a form, homeowners chat their way to an instant estimate — the lowest-friction way to turn a visitor into a lead. It's the default, recommended widget, and captures the exact same lead data as every other style.
Default recommended widget
Let them pick, not just see one number
Good/Better/Best Pricing Tiers
Show homeowners the real product options you sell — your own product names and prices, like "GAF Timberline HDZ" at $425/sq — as cards they can choose between. No generic markups or invented labels, just what you'd actually quote them in person.
Real products, your prices
Stop chasing bad leads
Lead Scoring & Pipeline
Built-in qualification captures insurance status, material preference, and job value. Hot leads score 8–10 and land at the top. Track every lead from New → Contacted → Quoted → Won, log the actual contract value when you win, and watch your Revenue Won and Close Rate stats update in real time.
Score + revenue tracking on every lead
Know before you call
AI Lead Intelligence
Open any lead and hit Generate — AI produces a brief in seconds: who they are, job value context, a specific recommended action with timing, and the exact opening line to use when you call. You know exactly what to say before you pick up the phone.
On-demand lead brief
Respond faster, close more
AI Outreach & Follow-Up
One click generates a personalized follow-up email written using the lead's name, estimate, address, and insurance situation — on every plan. Pro goes further with AI Autopilot: the moment a lead submits, a warm Day 1 email goes out automatically, followed by Day 3 and Day 7 follow-up emails. The sequence stops the moment you mark the lead won or lost.
AI drafts on every plan · 7-day email sequence on Pro
Live On Your Website In 2 Minutes
No developer. No onboarding call.
Set your pricing
Enter your price per square for asphalt, metal, tile, and flat/TPO. Toggle off any types you don't offer. Set your waste factor and tear-off cost. Your widget calculates real estimates from the start — your prices, your ranges, editable anytime from the dashboard.
Time
Drop one line of code
Copy your embed snippet from the dashboard. Paste it on your site: WordPress, Squarespace, Wix, custom HTML. No developer. No plugin. No phone call to us.
Time
Capture Leads While You Sleep
Every estimate lands in your dashboard scored and ready to act on. Hot leads at the top, with AI-written follow-up emails already prepared. Review, hit send, and you're first to respond.
Time
Others Charge Up To $2,000
Before You Get A Lead.
BetterRoofing
Setup fee
Year 1 total
($49/mo × 12)
Other Platforms
Starting price
Setup fee
Some also require an annual commitment
All figures approximate · Sourced from public pricing pages of other roofing quote platforms
from $49/mo
$350–$495/mo
← swipe to compare →
The math is simple
Capturing even one additional roofing job can cover the cost of BetterRoofing and produce a strong return on your investment.
Straight-Up Pricing.
No Surprises.
BetterRoofing starts at $49 per month with no setup fee. Every plan is shown below.
Solo contractor
One $10k job equals 17+ years of Starter plan
- 15 leads / month
- Lead scoring & qualification
- AI lead brief + follow-up drafts
- Formal quotes + e-signature
- 1 team seat
- Email support
Growing crew + AI
One $10k job pays for 9+ years of Pro, with room to spare
- Unlimited leads
- Everything in Starter
- Weekly AI intelligence report
- Win-Rate Intelligence
- 3 team seats + Webhook/Zapier
- Priority support
See the full feature-by-feature comparisonHide the full comparison
Feature
Starter
Pro
Core
Quotes
Analytics
7 days
30 days
AI Features
Team & Pro
Watermarked
Branded
Priority
Need a custom plan for a large franchise or enterprise? Contact us
Questions Answered.
Straight Up.
About 2 minutes. Paste one line of code on your site — WordPress, Squarespace, Wix, Webflow, anything. No developer needed. No website? Every account also includes a direct quote link you can drop in your Google Business Profile, email signature, or Facebook bio right now.
The estimate is grounded in the property and your pricing, not a generic national average. BetterRoofing uses available aerial or 3D data to estimate the roof size, then applies your rates to produce a preliminary range. Homeowners can see how the estimate was calculated, while the widget makes clear that final pricing follows an in-person inspection.
You set every number — price per square by material, waste factor, and tear-off cost — so the range shown is built entirely from your rates, not ours. Every estimate also states that final pricing follows an in-person inspection. It's an anchor that starts the conversation on your terms, not a contract that binds you to a price.
A competitor can already call your office and ask for a bid — that risk exists with or without a widget. What you gain is bigger: homeowners who self-serve a real price range at 11pm, on a Saturday, or the moment they're ready to buy, instead of bouncing to whoever answers the phone first. Service-area filtering also keeps the widget focused on homeowners in your market.
Satellite and aerial imagery coverage is available across the continental US, including most rural addresses. If high-resolution 3D data isn't available for a specific roof, BetterRoofing falls back to a footprint-based estimate so homeowners still get a real range instead of a dead end.
A contact form gets you a name. BetterRoofing gets you a name, address, roof size, material preference, insurance status, and a lead score — before you ever pick up the phone. The homeowner already has a number attached to their project, making them a more informed, higher-intent lead.
Yes. Open any lead and click Build & Send Quote — it's pre-filled with the customer's name, address, material, and price from the estimate, so you're editing, not starting over. Adjust line items, add a deposit or expiration date, and send it. The homeowner reviews everything on their own page, types their name, draws a signature, and hits Sign & Accept. The quote locks the moment they sign and you get an email instantly. It's included on every plan.
No contract, no annual commitment, no credit card to start. Both plans are month-to-month. Start your 14-day free trial today and cancel from your dashboard with one click if it's not for you — no fees, no questions.
BetterRoofing sits in front of your CRM — it captures and qualifies leads before they ever land there. On Pro, every new lead can be sent in real time to JobNimbus, HubSpot, AccuLynx, or another tool through a webhook or Zapier. No double entry.
Still have a question? Email us and we respond same day.
Your Website ShouldBe Capturing LeadsWhile You Sleep.
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