The roofing CRM built to turn leads into signed jobs.
Capture priced leads 24/7, keep every opportunity in one sales pipeline, automate your follow-up, and send quotes homeowners can sign.
14 days free · No credit card
$99/monthUnlimited usersNo setup fee
4821 Shoal Creek Blvd
- Next step
- Call about the quote
- Quote
- Sent, not signed
- Contract value
- $11,300
How it came in
Instant estimate
Preliminary range from your rates
$10,200 – $12,400
- Live in minutes
- No contract, cancel anytime
- Export your data anytime
- Your leads are never shared
- Same-day support
Capture. Follow up. Quote. Close.
One simple path from a new lead to a signed job, all in one place.
1Capture
Homeowners get an estimate and BetterRoofing captures the lead, roof details, and project information automatically.
From your website, your estimate link, a QR code, or a call you add by hand.
2Follow up
Know exactly which leads need attention, and let automatic follow-up emails keep going so opportunities don't get forgotten.
3Quote
Turn the preliminary estimate into a formal quote without rebuilding everything from scratch.
4Close
Send the quote, collect the signature, and track the real value of the job you sold.
Try it the way a homeowner would.
Type any address and get an estimate, just like a homeowner on your website. In BetterRoofing, that estimate lands in your pipeline as a new lead, roof details and price range attached.
Start my free trial14 days free · No credit card
Loading the AI chat bot
Loading the estimator you'd put on your own site.
Choose how it appears on your website
Opens from the corner of every page. Same roof lead and job details.
Start from a number, not a name.
Ordinary CRMs give you a name and phone number. BetterRoofing gives you a roof, project details, and a price range before you call.
A lead in an ordinary CRM
- Name
- Sarah Mitchell
- Phone
- (512) 555-0147
- Message
- “Need a quote on my roof”
- Roof size
- Unknown
- Material
- Unknown
- Price range
- Unknown
You call to find out what the job is.
The same lead in BetterRoofing
Website estimate- Name
- Sarah Mitchell
- Phone
- (512) 555-0147
- Address
- 4821 Shoal Creek Blvd
- Roof size
- 26.4 squares
- Material
- Asphalt shingles
- Insurance
- Insurance claim
- Estimate
- $10,200 – $12,400
You call knowing what the job is worth.
Sample lead, for illustration.
Priced from your rates
The roof is measured from aerial imagery and priced with your numbers.
Working at 10pm
Homeowners get a range in about 25 seconds, whenever they land.
Anywhere you share it
Your website, a text, your Google profile, or a QR code on a yard sign.
Only the areas you serve
Addresses outside your service area are flagged or blocked.
Built for roofing sales—not bloated production management.
BetterRoofing focuses on the part that makes you money: capturing leads, following up, quoting, and closing jobs. No paying for complicated production features you may not need.
Know exactly who needs a follow-up before a lead goes cold.
Every job sits on one board, from first call to paid. Cards turn amber, then red, as they sit, so the job nobody's chased is the one you notice first.
One board, first call to paid
New, Contacted, Inspection and Quoted, then Sold, Scheduled, Installed and Paid.
Every call and note on the job
What was said and what happens next, on a timeline it keeps for you.
Calls and referrals too
Add a job by hand and work it from the same board as the rest.
Keep following up even when you're on a roof, driving, or handling another customer.
Switch on Autopilot and new leads get a follow-up email on day 1, 3 and 7 until they reply or you close the job out. Everything else that needs you lands on one list.
One list of what's due today
Tasks, new leads nobody has called, and quotes still waiting on a signature.
Drafts ready to send
A follow-up email and text drafted for any job, ready to edit and send.
Appointments that remind themselves
Homeowners get a confirmation, then a reminder the day before.
Send the quote and get the homeowner's signature without another round of paperwork.
The quote starts from the estimate, so the name, address, material and price are already filled in. Set your line items and terms, send it, and they sign online.
Signed from their phone
They type their name and draw a signature. You get an email the moment they do.
Know what you actually sold
Mark it won with the real contract value, and your revenue and close rate follow.
Keep won jobs moving
Track each one through Scheduled, Installed and Paid on the same board.
Run the day from the roof.
The desk is the one place you aren't. Everything on the office screen works on the phone in your pocket, so the note gets written before you forget it.
The same board, not a cut-down one
Every stage and every job, with the columns swiping across instead of squashing.
Nothing to install
It opens in the browser that's already on the phone. No store, no update to chase.
Photos straight off the roof
Attach what you shot on the job to the job itself.
From one truck to a full sales team.
Owner-operator
Stop managing leads out of texts, notes, and memory.
Every job, note and next step on one board, on your phone too.
Small sales team
Everyone knows who owns each lead and who needs follow-up.
Everyone gets their own login, at no extra cost.
Growing roofing company
See your pipeline, close rate, and signed revenue in one place.
Multiple service locations, plus a sales summary every Monday.
One plan. Everything included.
Everything you need to sell the roof. None of the software you need to run the install.
See everything that's included- Unlimited users
- No setup fee
- 14-day free trial
- No credit card required
- Cancel anytime
$99 per month for your whole company, with unlimited users and a 14-day free trial. No credit card is required to start, there is no setup fee, and you can cancel anytime. There is one plan and everything is in it, so there is no tier to compare and nothing to add on later.
Sign up and the jobs board is there straight away. Set your pricing, then add a job by hand to work it end to end: notes, tasks, a quote, a signature. Putting the estimator on your website is a separate step you can do whenever you like, and it takes about five minutes: one line of code on WordPress, Squarespace, Wix, Webflow, or anything else. No website? Every account includes a direct estimate link for your Google Business Profile, email signature, or Facebook bio.
No. You can share your BetterRoofing estimate link directly through text, email, social media, Google Business Profile, QR codes, and other channels. If you do have a website, the estimator installs with one line of code on WordPress, Squarespace, Wix, Webflow or anything else.
Yes. Click Add job on the Jobs page and enter a name, a phone number or email, and the property address. It works exactly like any other job from there: notes, tasks, a quote, a signature. Pick the address from the suggestions and the roof is measured by satellite and priced from your settings — the same instant estimate a homeowner would get on your website, ready to send as a PDF or a link. Where the satellite can't measure a roof, you enter its size yourself in the quote builder. There is no lead allowance and nothing is metered, so your whole book of business can go in at no extra cost.
No, and that's deliberate. BetterRoofing covers the sales side of roofing: capturing leads, following up, estimating, quoting, and tracking what you close. It doesn't dispatch crews, order materials, cost jobs, send invoices, or collect payments. Won jobs still move through Scheduled, Installed and Paid so you can see where work stands, but a deposit is noted on the quote rather than collected, and marking a job Paid records that you were paid rather than processing it. If you run production in another tool, keep it: BetterRoofing can send every new lead to it through Zapier or a webhook.
Keep it if it works for you. Every new lead can go straight into JobNimbus, HubSpot, AccuLynx, or another tool through Zapier or a webhook, with no double entry. If your CRM is mostly a pipeline and a calendar, BetterRoofing may cover that on its own.
Turn more roofing leads into signed jobs.
Capture the lead, follow up, quote the job, and get the signature—all from one simple roofing sales CRM.
14 days free · No credit card · $99/month after trial