Instant Online Roof Estimates for Roofing Contractors
Give Homeowners A Roof EstimateBefore They Call The Next Roofer.
BetterRoofing estimates the roof size, applies your pricing, and captures the homeowner's job details in 25 seconds. You get a ready-to-call roof replacement lead, even after hours.
Free for 14 days. No credit card required.
Choose how it appears on your website
Opens from the corner of every page. Same roof lead and job details.
This is the same recommended widget your homeowners will use.
Roofing Leads Don't Wait
For A Callback.
When homeowners want a ballpark price, they often keep searching until someone gives them one. BetterRoofing answers for you while they're still ready to act.
A homeowner finds you at 10 p.m. Your office is closed, but their search isn't.
A homeowner fills out your form just for a rough number, then goes quiet when you call to book the job.
A contact form asks them to wait. Most homeowners don't. They just call the next roofer.
See how BetterRoofing works, step by step
Know The Roof And Homeowner Before You Call.
The homeowner gets the roof estimate. You get the job details so the first call starts with the roof, not basic questions.
01
Roof size estimated
The homeowner enters the property address. BetterRoofing uses available aerial, 3D, or footprint data to estimate the roof size.
02
Job details collected
The selected material, estimate, claim status, and other submitted details are attached to the lead.
03
Ready to call
The lead lands in your dashboard so you can call while the homeowner is still shopping.
Sample dashboard preview
Lead details collected
New roof lead
123 Main Street · Austin, TX
Estimate
Roof area
Material
Job status
Just now
Take action
Email ready
What to do next
Call within five minutes. Confirm the roof, claim status, and inspection time.
More Than A Name And Phone Number.
See what the homeowner needs, understand the estimated job size, and follow up with useful information already in hand.
Never Lose The Midnight Lead
Homeowners research roofs at 10pm and sign with whoever answers first. Give them a real number the second they land, wherever they found you, with no rep required.
An estimate based on your prices in 25 seconds, day or night.
A chat bubble on every page. The lowest-friction way in.
A branded tab pinned to every page, always one click away from your estimator.
One link for your email signature or Google Business, no website required.
Your real products and prices, shown as choices, not one generic number.
Stop Driving To Tire-Kickers
Not every lead is a job. Qualify before you ever get in the truck, so the ones that reach you are worth chasing.
Insurance status, material, and job value roll into a score. Hot leads float to the top.
Leads outside your radius get flagged or blocked automatically.
Hit Generate for a brief: who they are, what to say, and when to call.
Respond First, Close Faster
Speed wins jobs. Move a lead from estimate to signed quote without leaving the dashboard.
One-click personalized emails; Pro adds an automatic 7-day sequence.
Branded PDF with photos and pricing, ready to leave behind or share.
Turn a lead into a signed quote. Homeowner signs online, you get notified instantly.
Run It Like A Sales Operation
You don't know why some leads close and others don't, and your team can't find out without calling you. See the numbers, give your team access, and get a Monday-morning summary.
A plain-English summary emailed every Monday morning.
Your real close rate by job type, not industry averages.
Track how many visitors start the estimator, enter an address, and submit.
3 seats included on Pro. Your crew sees leads, not billing.
Set Your Prices. Share Your Estimator. Start Capturing Leads.
Most roofing contractors can set their prices and be live in under 5 minutes. No setup call required.
Set your roofing prices
Add your price per square, material options, tear-off cost, and waste settings. Every estimate uses your rates, which you can edit anytime.
Your time
Put it where homeowners find you
Copy and paste one line into WordPress, Squarespace, Wix, Webflow, or a custom website. No website? Share your direct estimate link on Google Business, Facebook, email, or text. No developer or plugin required.
Your time
Follow up with new roof leads
Every completed estimate creates a new lead in your dashboard with the roof and job details ready when you call.
Your time
Get Instant Roof Estimates
Without A Large Setup Fee.
BetterRoofing starts at $49 per month with no setup fee or long-term contract.
BetterRoofing
Setup fee
Year 1 total
($49/mo × 12)
Other Platforms
Starting price
Setup fee
Some also require an annual commitment
All figures approximate · Sourced from public pricing pages of other roofing quote platforms
from $49/mo
$350–$495/mo
← swipe to compare →
The math is simple
BetterRoofing does not need to replace your sales process. It only needs to help you capture an opportunity you might otherwise lose.
Simple Pricing
For Roofing Companies.
BetterRoofing starts at $49 per month with no setup fee. Every plan is shown below.
For owner-operators and small teams
Capture up to 15 leads per month
- 15 leads / month
- Lead score and job details
- Lead summary + follow-up emails
- Formal quotes + e-signature
- 1 user
- Email support
For growing roofing companies
Unlimited leads, more follow-up tools, and access for your sales team
- Unlimited leads
- Everything in Starter
- Weekly sales report
- Close rate by job type
- 3 users + CRM connections
- Priority support
See the full feature-by-feature comparisonHide the full comparison
Feature
Starter
Pro
Core
Quotes
Analytics
7 days
30 days
Follow-up tools
Team & Pro
Watermarked
Branded
Priority
Need a custom plan for a large franchise or enterprise? Contact us
Questions Answered.
Straight Up.
Under 5 minutes. Paste one line of code on your site: WordPress, Squarespace, Wix, Webflow, anything. No developer needed. No website? Every account also includes a direct estimate link you can drop in your Google Business Profile, email signature, or Facebook bio right now.
The estimate uses the property and your pricing, not a national average. BetterRoofing estimates the roof size from available aerial or 3D data, then applies your rates. The homeowner sees how the estimate was calculated and that final pricing follows an in-person inspection.
You set every number (price per square by material, waste factor, and tear-off cost), so the range shown is built entirely from your rates, not ours. Every estimate also states that final pricing follows an in-person inspection. It's an anchor that starts the conversation on your terms, not a contract that binds you to a price.
A competitor can already call your office and ask for a bid. What you gain is homeowners who can get pricing online at 11 p.m., on a Saturday, or whenever they are ready to buy. Your service area keeps the estimator focused on homeowners you can actually serve.
Satellite and aerial imagery coverage is available across the continental US, including most rural addresses. If high-resolution 3D data isn't available for a specific roof, BetterRoofing falls back to a footprint-based estimate so homeowners still get a real range instead of a dead end.
A contact form gets you a name. BetterRoofing gets you a name, address, roof size, material preference, claim status, estimate, and lead score before you ever pick up the phone. The homeowner already knows the estimate, so your call starts closer to booking an inspection.
Yes. Open any lead and click Build & Send Quote. It's pre-filled with the homeowner's name, address, material, and price from the estimate, so you're editing, not starting over. Adjust line items, add a deposit or expiration date, and send it. The homeowner reviews everything on their own page, types their name, draws a signature, and hits Sign & Accept. The quote locks the moment they sign and you get an email instantly. It's included on every plan.
No contract, no annual commitment, no credit card to start. Both plans are month-to-month. Start your 14-day free trial today and cancel from your dashboard with one click if it's not for you: no fees, no questions.
BetterRoofing sends new roof leads into your CRM. On Pro, every lead can go to JobNimbus, HubSpot, AccuLynx, or another tool through Zapier or a webhook. No double entry.
Still have a question? Email us and we respond same day.
Your Next Roof LeadCould Visit Tonight.
Give them an instant roof estimate in 25 seconds while they're ready to act.
✓ Free for 14 days
✓ No credit card required
✓ Cancel anytime