Give homeowners a roof estimate before they call the next roofer.

Under 5 minutes. Paste one line of code on your site: WordPress, Squarespace, Wix, Webflow, anything. No developer needed. No website? Every account also includes a direct estimate link you can drop in your Google Business Profile, email signature, or Facebook bio right now.

The estimate uses the property and your pricing, not a national average. BetterRoofing estimates the roof size from available aerial or 3D data, then applies your rates. The homeowner sees how the estimate was calculated and that final pricing follows an in-person inspection.

You set every number (price per square by material, waste factor, and tear-off cost), so the range shown is built entirely from your rates, not ours. Every estimate also states that final pricing follows an in-person inspection. It's an anchor that starts the conversation on your terms, not a contract that binds you to a price.

A competitor can already call your office and ask for a bid. What you gain is homeowners who can get pricing online at 11 p.m., on a Saturday, or whenever they are ready to buy. Your service area keeps the estimator focused on homeowners you can actually serve.

Satellite and aerial imagery coverage is available across the continental US, including most rural addresses. If high-resolution 3D data isn't available for a specific roof, BetterRoofing falls back to a footprint-based estimate so homeowners still get a real range instead of a dead end.

A contact form gets you a name. BetterRoofing gets you a name, address, roof size, material preference, claim status, estimate, and lead score before you ever pick up the phone. The homeowner already knows the estimate, so your call starts closer to booking an inspection.

Yes. Open any lead and click Build & Send Quote. It's pre-filled with the homeowner's name, address, material, and price from the estimate, so you're editing, not starting over. Adjust line items, add a deposit or expiration date, and send it. The homeowner reviews everything on their own page, types their name, draws a signature, and hits Sign & Accept. The quote locks the moment they sign, the job moves to Won, and you get an email instantly. It's included on every plan.

Starter ($49/month) is for roofers who handle every lead themselves: one user, up to 15 website leads a month, and one service location. Pro ($97/month) is for companies with a team or more leads: unlimited users, leads, and service locations, plus a calendar with homeowner reminders, job photos and documents, automatic follow-up emails, and a weekly sales report. On Starter, leads past 15 in a month are saved and unlock when you upgrade, and jobs you add yourself never count toward the limit. You can switch plans anytime from Billing.

No contract, no annual commitment, no credit card to start. Both plans are month-to-month. Start your 14-day free trial today and cancel from your dashboard with one click if it's not for you: no fees, no questions.

You can run your jobs in it. Every lead lands on a jobs board you work from New to Paid, and you can add phone, referral, and door-knock jobs by hand. Each job keeps its notes, tasks, insurance claim details, and quotes in one place. Pro adds a calendar that emails homeowners a reminder the day before, job photos and documents, and unlimited team members at one flat price. It isn't a production suite: there's no material ordering, job costing, or invoicing.

Keep it if it works for you. On Pro, every new lead can go straight into JobNimbus, HubSpot, AccuLynx, or another tool through Zapier or a webhook, with no double entry. If your CRM is mostly a pipeline and a calendar, BetterRoofing may cover that on its own.