Your roofing sales, from a priced lead to a signed quote.
A lead usually reaches you as a name and a phone number. Here it arrives with the roof measured and a preliminary price from your rates, so the first call starts from a figure. Then you work it on one board through follow-ups, quote and signature.
No credit card required.
4821 Shoal Creek Blvd
- Next step
- Call about the quote
- Quote
- Sent, not signed
- Contract value
- $11,300
How it came in
Instant estimate
Preliminary range from your rates
$10,200 – $12,400
Every roofing lead in one place.
An estimate from your website, a QR code on a door hanger, a referral that called your cell. Everything works from the same board. What differs is how much arrives filled in: an estimate brings the roof detail and a score with it, and anything else takes you a few seconds to add.
From the estimator
Your website
The estimator, the chat bubble, and the floating tab. The homeowner gets a price in 25 seconds and you get a scored lead.
From the estimator
Your link, anywhere
One permanent link for your email signature, a text to a homeowner, your Instagram bio, Facebook page, or Google Business profile. No website required.
From the estimator
Door hangers & yard signs
Turn the same link into a QR code for door hangers, yard signs, and truck magnets. They scan it in the driveway and get a price on the spot.
Added by hand
Phone calls & referrals
Add a job by hand for anything that never touched your website. There is no estimate or score on these, since nothing measured the roof, and they don't count toward your Starter lead limit.
Then every one of them moves through the same stages:
- New
- Contacted
- Inspection
- Quoted
- Sold
- Scheduled
- Installed
- Paid
Cards go green, then amber, then red as they sit, so the job nobody has called is the one you notice first.
One job, from first look to signed.
First look
Start from a number, not a name
Roof size, material, claim status and the preliminary range are already on the job, so you know what you're calling about before you dial.
Next step
Log the call, set the follow-up
Write what you agreed and when to come back to it. On Pro, an email sequence can keep chasing while you work.
Quote
Send a formal quote
Build it from the estimate, then set your line items, terms and price. The estimate was a range; this is the number you stand behind.
Outcome
Track the signature and what follows
See when it's signed and what they signed. Won jobs carry a contract value and move on through Scheduled, Installed and Paid.
Real screens from the product, shown with sample job data.
The work between a lead and a signed roof.
Which jobs need attention, what happens next on each one, and where every quote stands. Instant estimates are how many of them arrive; the rest is what you do with them.
See which jobs need you today
Every job on one board, from the first call through to the day you mark it paid. Cards age as they sit, so the job nobody's chased is the one you notice first.
One board, first call to paid
New, Contacted, Inspection and Quoted, then Sold, Scheduled, Installed and Paid.
Cards age while you are busy
A card turns amber, then red, when a job's sat too long without a move.
Notes and activity on the job
Every call and next step saved on the job, on a timeline it keeps for you.
Referrals and door knocks too
Add one by hand and work it from the same board as the rest.
Know who to call next, and why
Open a job and the call's already prepared: the roof details, the claim status, and what was said last time. No hunting through a text thread first.
One list of what's due today
Tasks and the jobs flagged for follow-up, together on the Today list.
Work the best jobs first
Insurance status, material and job value roll into a score you can sort by.
Know what to say before you dial
Generate a brief on the job: who they are, what to raise, and when to call.
Follow-up that runs without you
One-click emails on any plan. Pro adds an automatic seven-day sequence.
Turn the estimate into a signed quote
The formal quote is yours to set: your line items, your terms, your price. The homeowner signs it online and the job moves to Won.
Prefilled from the estimate
Name, address, material and price carry over, so you're editing, not starting over.
Your line items and your terms
Adjust the scope, add a deposit note or an expiry date, then send it.
Signed online, not chased on paper
They type their name and draw a signature. You get the email the moment they do.
Deposits are noted, not collected
BetterRoofing records what the quote says. Taking the money stays between you and them.
Your first call starts with a number
A homeowner types their address and the roof is measured from aerial imagery, then priced with your rates. By the time you ring them you know the roof size, the material they picked, whether it's a claim, and roughly what the job's worth.
Answers at 10pm without you
A homeowner gets their range in about 25 seconds, whatever time they land.
The roofing systems you actually sell
Your real products and prices, shown as choices rather than one generic figure.
On your site, or on a link
An embed, a chat bubble, a floating tab, or a link that needs no website at all.
Only the areas you serve
Addresses outside your radius get flagged or blocked before they reach you.
See what the board is actually worth
Mark a job won and you enter the real contract value, so the numbers reflect what you signed rather than what you estimated.
Revenue won and close rate
Contract value for the month, and your close rate once a few jobs have closed.
A Monday rundown of the board
A plain-English summary of the week, emailed on Pro.
Your whole crew, one price
Unlimited team members on Pro, each with their own login. Pricing stays with you.
Inspections and install days
Book appointments on Pro and the homeowner gets a confirmation and a reminder. Not crew dispatch.
Run the day from the roof.
You're on a roof, in a truck, or standing in somebody's driveway. The desk is the one place you aren't. So everything you'd do on the office screen works on the phone in your pocket: see what's due between jobs, move one along after an inspection, write the note down before you forget it.
The same board, not a cut-down one
Every stage and every job, with the columns swiping across instead of squashing.
Nothing to install
It opens in the browser that's already on the phone. No store, no update to chase.
Photos straight off the roof
Attach what you shot on the job to the job itself, on Pro.
Send the estimate link from the driveway
Text a homeowner your link while you're still parked outside.
Try it the way a homeowner would.
This is the homeowner's side of the product, not the CRM. It is how a job gets onto your board in the first place: type an address and walk through it the way they would, then switch between the chat bubble, the embedded estimator, and the estimate tab to see how it can sit on your website.
Start my 14-day free trialLoading the AI chat bot
Loading the estimator you'd put on your own site.
Choose how it appears on your website
Opens from the corner of every page. Same roof lead and job details.
Built for the sales side of a roofing company.
Getting the lead, pricing it, following up, and closing it. If that's the part of your business that keeps slipping, this was built for you.
Owner-operators
You measure it, you quote it, you sell it, and you're on the roof by Thursday. One place for every job so nothing rides on remembering to call somebody back.
One user, one service location, 15 website leads a month.
Small crews
Two or three people working the same leads out of the same inbox. Everyone gets their own login and the same board, so nobody double-calls a homeowner.
Add the whole crew without the price changing.
Growing companies
More than one service location, and enough jobs that you've stopped being able to say which ones actually close. The numbers sit in the dashboard instead of your head.
Unlimited service locations, plus a weekly sales report.
$49 or $97 a month, flat. No setup fee, no contract, and 14 days free to try it.
What it isn't: crew dispatch, material ordering, invoicing, or payment collection. It tracks a job through Installed and Paid so you know where things stand, but the money still moves between you and the homeowner. If you need the whole operation in one system, the big platforms do that, and cost accordingly.
Compare plansSign up and the jobs board is there straight away. Set your pricing, then add a job by hand to work it end to end: notes, tasks, a quote, a signature. Putting the estimator on your website is a separate step you can do whenever you like, and it takes about five minutes: one line of code on WordPress, Squarespace, Wix, Webflow, or anything else. No website? Every account includes a direct estimate link for your Google Business Profile, email signature, or Facebook bio.
Yes. Click Add job on the Jobs page and enter a name, a phone number or email, and the property address. It works exactly like any other job from there: notes, tasks, a quote, a signature. Two differences worth knowing. These jobs have no instant estimate and no lead score, because nothing measured the roof, so you price them yourself in the quote builder. And they never count toward the Starter plan's monthly lead limit, so your existing book of business can go in without costing you anything.
The estimate is a range. The roof is measured from aerial imagery, your rates are applied, and the homeowner sees a band rather than a figure, with a note that final pricing follows an in-person inspection. The quote is the number you stand behind. You build it from the estimate, so the name, address, material and price carry over, then you set the line items, the terms, any deposit note and an expiry date. The homeowner signs the quote, never the estimate.
Status, not operations. A signed quote locks, the job moves to Won and you enter the contract value, then it tracks through Sold, Scheduled, Installed and Paid so you can see where work stands and what you have closed this month. Pro adds appointments for inspections and install days, with a confirmation and a day-before reminder emailed to the homeowner. What it does not do is run the install: no crew dispatch or scheduling, no material ordering, no invoicing. A deposit is noted on the quote, but BetterRoofing does not collect payment, so marking a job Paid records that you were paid rather than processing it.
Starter ($49/month) is for roofers who handle every lead themselves: one user, up to 15 website leads a month, and one service location. Pro ($97/month) is for companies with a team or more leads: unlimited users, leads, and service locations, plus a calendar with homeowner reminders, job photos and documents, automatic follow-up emails, and a weekly sales report. On Starter, leads past 15 in a month are saved and unlock when you upgrade, and jobs you add yourself never count toward the limit. You can switch plans anytime from Billing.
Keep it if it works for you. On Pro, every new lead can go straight into JobNimbus, HubSpot, AccuLynx, or another tool through Zapier or a webhook, with no double entry. If your CRM is mostly a pipeline and a calendar, BetterRoofing may cover that on its own.
Keep your next roofing sale moving.
Organize every lead on one board, follow up without relying on memory, and send a quote they can sign.
✓ Free for 14 days
✓ No credit card required
✓ Cancel anytime