Instant Online Roof Estimates for Roofing Contractors
Give Homeowners A Roof EstimateBefore They Call The Next Roofer.
BetterRoofing estimates the roof size, applies your pricing, and captures the homeowner's project details in about 60 seconds. You get a ready-to-call roof replacement opportunity, even after hours.
Free for 14 days. No credit card required.
This is the same recommended widget your homeowners will use.
Roofing Leads Don't Wait
For A Callback.
When homeowners want a ballpark price, they often keep searching until someone gives them one. BetterRoofing lets your website answer while they're still ready to act.
A homeowner visits your website at 10 p.m. Your office is closed, but their search isn't.
A homeowner fills out your form just for a rough number, then goes quiet when you call to book the job.
A contact form asks them to wait. Most homeowners don't — they just call the next roofer.
See how BetterRoofing works, step by step
Know The Roof And Homeowner Before You Call.
The homeowner receives a preliminary price range. Your team receives the roof and project details needed to follow up prepared.
01
Roof size estimated
The homeowner enters the property address. BetterRoofing uses available aerial, 3D, or footprint data to estimate the roof size.
02
Project details captured
The selected roofing material, estimated price range, insurance status, and other submitted details are attached to the lead.
03
Ready for follow-up
The opportunity appears in your dashboard so you can review it and contact the homeowner while they're still shopping.
Dashboard preview
Homeowner details captured
New roof opportunity
123 Main Street · Austin, TX
Estimate
Roof area
Material
Pipeline status
Just now
Take action
Drafts ready
Suggested next step
Call within five minutes. Lead with the roof estimate, then confirm the insurance timeline.
More Than A Name And Phone Number.
See what the homeowner needs, understand the estimated job size, and follow up with useful information already in hand.
Never Lose The Midnight Lead
Homeowners research roofs at 10pm and sign with whoever answers first. Give them a real number the second they land, on any page, with no rep required.
Contractor-priced estimate in about 60 seconds, day or night.
A chat bubble on every page — the lowest-friction way in.
A branded tab pinned to every page, always one click away from your estimator.
One link for your email signature or Google Business — no website required.
Your real products and prices, shown as choices — not one generic number.
Stop Driving To Tire-Kickers
Not every lead is a job. Qualify before you ever get in the truck, so the ones that reach you are worth chasing.
Insurance status, material, and job value roll into a score — hot leads float to the top.
Leads outside your radius get flagged or blocked automatically.
Hit Generate for a brief: who they are, what to say, and when to call.
Respond First, Close Faster
Speed wins jobs. Move a lead from estimate to signed quote without leaving the dashboard.
One-click personalized emails; Pro adds an automatic 7-day sequence.
Branded PDF with photos and pricing, ready to leave behind or share.
Turn a lead into a signed quote — homeowner signs online, you get notified instantly.
Run It Like A Sales Operation
You don't know why some leads close and others don't, and your team can't find out without calling you. See the numbers, give your team access, and get a Monday-morning summary.
A plain-English summary emailed every Monday morning.
Your real close rate by job type, not industry averages.
Track how many visitors start the estimator, enter an address, and submit.
3 seats included on Pro — your crew sees leads, not billing.
Set Your Prices. Add It To Your Website. Start Capturing Leads.
No developer or onboarding call required.
Set your roofing prices
Enter your price per square, material options, tear-off cost, and waste settings. Toggle off any types you don't offer. Your widget calculates real estimates from the start — your prices, your ranges, editable anytime from the dashboard.
Time
Add it to your website
Paste the provided embed code into WordPress, Squarespace, Wix, Webflow, or a custom website. No developer. No plugin. No phone call to us.
Time
Follow up with new opportunities
Every completed estimate appears in your dashboard with the homeowner and project details, scored and ready to act on, with AI-written follow-up emails already prepared.
Time
Get Instant Roof Estimates
Without A Large Setup Fee.
BetterRoofing starts at $49 per month with no setup fee or long-term contract.
BetterRoofing
Setup fee
Year 1 total
($49/mo × 12)
Other Platforms
Starting price
Setup fee
Some also require an annual commitment
All figures approximate · Sourced from public pricing pages of other roofing quote platforms
from $49/mo
$350–$495/mo
← swipe to compare →
The math is simple
BetterRoofing does not need to replace your sales process. It only needs to help you capture an opportunity your website might otherwise lose.
Simple Pricing
For Roofing Companies.
BetterRoofing starts at $49 per month with no setup fee. Every plan is shown below.
For solo roofers and small teams
Capture up to 15 leads per month
- 15 leads / month
- Lead scoring & qualification
- AI lead brief + follow-up drafts
- Formal quotes + e-signature
- 1 team seat
- Email support
For growing roofing companies
Unlimited leads, more automation, and additional team access
- Unlimited leads
- Everything in Starter
- Weekly AI report
- Close rate by job type
- 3 team seats + Webhook/Zapier
- Priority support
See the full feature-by-feature comparisonHide the full comparison
Feature
Starter
Pro
Core
Quotes
Analytics
7 days
30 days
AI Features
Team & Pro
Watermarked
Branded
Priority
Need a custom plan for a large franchise or enterprise? Contact us
Questions Answered.
Straight Up.
About 2 minutes. Paste one line of code on your site — WordPress, Squarespace, Wix, Webflow, anything. No developer needed. No website? Every account also includes a direct estimate link you can drop in your Google Business Profile, email signature, or Facebook bio right now.
The estimate is grounded in the property and your pricing, not a generic national average. BetterRoofing uses available aerial or 3D data to estimate the roof size, then applies your rates to produce a preliminary range. Homeowners can see how the estimate was calculated, while the widget makes clear that final pricing follows an in-person inspection.
You set every number — price per square by material, waste factor, and tear-off cost — so the range shown is built entirely from your rates, not ours. Every estimate also states that final pricing follows an in-person inspection. It's an anchor that starts the conversation on your terms, not a contract that binds you to a price.
A competitor can already call your office and ask for a bid — that risk exists with or without a widget. What you gain is bigger: homeowners who self-serve a real price range at 11pm, on a Saturday, or the moment they're ready to buy, instead of bouncing to whoever answers the phone first. Service-area filtering also keeps the widget focused on homeowners in your market.
Satellite and aerial imagery coverage is available across the continental US, including most rural addresses. If high-resolution 3D data isn't available for a specific roof, BetterRoofing falls back to a footprint-based estimate so homeowners still get a real range instead of a dead end.
A contact form gets you a name. BetterRoofing gets you a name, address, roof size, material preference, insurance status, and a lead score — before you ever pick up the phone. The homeowner already has a number attached to their project, making them a more informed, higher-intent lead.
Yes. Open any lead and click Build & Send Quote — it's pre-filled with the homeowner's name, address, material, and price from the estimate, so you're editing, not starting over. Adjust line items, add a deposit or expiration date, and send it. The homeowner reviews everything on their own page, types their name, draws a signature, and hits Sign & Accept. The quote locks the moment they sign and you get an email instantly. It's included on every plan.
No contract, no annual commitment, no credit card to start. Both plans are month-to-month. Start your 14-day free trial today and cancel from your dashboard with one click if it's not for you — no fees, no questions.
BetterRoofing sits in front of your CRM — it captures and qualifies leads before they ever land there. On Pro, every new lead can be sent in real time to JobNimbus, HubSpot, AccuLynx, or another tool through a webhook or Zapier. No double entry.
Still have a question? Email us and we respond same day.
Your Next Roof LeadCould Visit Tonight.
Give them a preliminary estimate while they're ready to act.
✓ Free for 14 days
✓ No credit card required
✓ Cancel anytime