The roofing CRM that prices every lead.
Leads arrive already priced. BetterRoofing measures the roof from your website, applies your pricing, and gives the homeowner a real number in 25 seconds, then keeps the job moving until it's signed.
No credit card required.
New lead · just now
Sarah Mitchell
4821 Shoal Creek Blvd, Austin, TX
$10,200 – $12,400
Every roofing lead in one place.
A form on your site, a QR code on a door hanger, a referral that called your cell. They all land on the same board, scored and ready to work. Not scattered across your inbox, your texts, and a notepad in the truck.
Your website
The estimator, the chat bubble, and the floating tab. The homeowner gets a price in 25 seconds and you get a scored lead.
Your link, anywhere
One permanent link for your email signature, a text to a homeowner, your Instagram bio, Facebook page, or Google Business profile. No website required.
Door hangers & yard signs
Turn the same link into a QR code for door hangers, yard signs, and truck magnets. They scan it in the driveway and get a price on the spot.
Phone calls & referrals
Add a job by hand for anything that never touched your website. Jobs you add yourself don't count toward your Starter lead limit.
Then every one of them moves through the same pipeline:
- New
- Contacted
- Inspection
- Quoted
- Sold
- Scheduled
- Installed
- Paid
Cards go green, then amber, then red as they sit, so the job nobody has called is the one you notice first.
From a stranger on your website to a signed roof.
The moment they land
A homeowner types their address
No form to fill in, no callback to wait on, and nobody who has to be awake to answer.
25 seconds later
They see a real price
The roof is measured from aerial imagery and priced with your rates, not a national average.
Before they close the tab
The job is on your board
Name, address, roof size and insurance status, ranked 1–10 so you know which one to ring first.
Over the next week
Follow-up runs and the quote gets signed
Automatic emails keep it warm on Pro. The quote comes prefilled from the estimate, they sign it online, and you get the email the moment they do.
More than a name and phone number.
See what the homeowner needs, understand the estimated job size, and follow up with useful information already in hand.
Never lose the midnight lead
Homeowners research roofs at 10pm and sign with whoever answers first. Give them a real number the second they land, wherever they found you, with no rep required.
Give ballpark estimates 24/7
An estimate based on your prices in 25 seconds, day or night.
AI chat bot
A chat bubble on every page. The lowest-friction way in.
Floating estimate tab
A branded tab pinned to every page, always one click away from your estimator.
Direct estimate link
Share your estimator anywhere a link goes, with or without a website.
Show the roofing systems you actually sell
Your real products and prices, shown as choices, not one generic number.
Stop driving to tire-kickers
Not every lead is a job. Qualify before you ever get in the truck, so the ones that reach you are worth chasing.
Call the best opportunities first
Insurance status, material, and job value roll into a score. Hot leads float to the top.
Only capture leads you can serve
Leads outside your radius get flagged or blocked automatically.
Know what to say before you call
Hit Generate for a brief: who they are, what to say, and when to call.
Respond first, close faster
Speed wins jobs. Move a lead from estimate to signed quote without leaving the dashboard.
Follow up while they are still shopping
One-click personalized emails; Pro adds an automatic 7-day sequence.
Instant estimate PDF
Branded PDF with photos and pricing, ready to leave behind or share.
Formal quotes & e-signature
Turn a lead into a signed quote. Homeowner signs online, you get notified instantly.
Keep every job in one place
Sticky notes, a whiteboard, and a camera roll full of roof photos stop working past a handful of jobs. Work every job from first call to paid in one place.
See every job on one board
Move jobs from New to Paid. Cards turn amber, then red, when a job sits too long.
Notes, tasks & a Today list
Every call and next step saved on the job, and one list of what is due today.
Book inspections & installs
A week calendar on Pro. Homeowners get a confirmation and a reminder the day before.
Photos & documents on the job
Roof photos from your phone, contracts, and claim paperwork, on Pro.
Run it like a sales operation
You don't know why some leads close and others don't, and your team can't find out without calling you. See the numbers, give your team access, and get a Monday-morning summary.
A Monday rundown of your pipeline
A plain-English summary emailed every Monday morning.
See which jobs you actually win
Your real close rate by job type, not industry averages.
See where homeowners drop off
Track how many visitors start the estimator, enter an address, and submit.
Your whole crew, one price
Unlimited team members on Pro. They work the jobs; pricing and billing stay with you.
Try it the way a homeowner would.
This is the same estimator your homeowners use. Type an address and walk through it, then switch between the chat bubble, the embedded estimator, and the estimate tab to see how it can sit on your website.
Start my 14-day free trialLoading the AI chat bot
Loading the estimator you'd put on your own site.
Choose how it appears on your website
Opens from the corner of every page. Same roof lead and job details.
Built for the sales side of a roofing company.
Getting the lead, pricing it, following up, and closing it. If that's the part of your business that keeps slipping, this was built for you.
Owner-operators
You measure it, you quote it, you sell it, and you're on the roof by Thursday. One place for every lead so nothing rides on remembering to call somebody back.
One user, one service area, 15 website leads a month.
Small crews
Two or three people working the same leads out of the same inbox. Everyone gets their own login and the same board, so nobody double-calls a homeowner.
Add the whole crew without the price changing.
Growing companies
More than one service area, and enough leads that you've stopped being able to say which ones actually close. The numbers are in the dashboard instead of your head.
Unlimited service areas, plus a weekly sales report.
$49 or $97 a month, flat. No setup fee, no contract, and 14 days free to try it.
What it isn't: crew scheduling, material ordering, or accounting. BetterRoofing covers winning the job, not running the install. If you need the whole operation in one system, the big platforms do that — and cost accordingly.
Compare plansUnder 5 minutes. Paste one line of code on your site: WordPress, Squarespace, Wix, Webflow, anything. No developer needed. No website? Every account also includes a direct estimate link you can drop in your Google Business Profile, email signature, or Facebook bio right now.
The estimate uses the property and your pricing, not a national average. BetterRoofing estimates the roof size from available aerial or 3D data, then applies your rates. The homeowner sees how the estimate was calculated and that final pricing follows an in-person inspection.
You set every number (price per square by material, waste factor, and tear-off cost), so the range shown is built entirely from your rates, not ours. Every estimate also states that final pricing follows an in-person inspection. It's an anchor that starts the conversation on your terms, not a contract that binds you to a price.
A competitor can already call your office and ask for a bid. What you gain is homeowners who can get pricing online at 11 p.m., on a Saturday, or whenever they are ready to buy. Your service area keeps the estimator focused on homeowners you can actually serve.
You can run your jobs in it. Every lead lands on a jobs board you work from New to Paid, and you can add phone, referral, and door-knock jobs by hand. Each job keeps its notes, tasks, insurance claim details, and quotes in one place. Pro adds a calendar that emails homeowners a reminder the day before, job photos and documents, and unlimited team members at one flat price. It isn't a production suite: there's no material ordering, job costing, or invoicing.
Stop losing roofs you already paid for.
Every lead priced and scored on one board, with the next call already picked out for you.
✓ Free for 14 days
✓ No credit card required
✓ Cancel anytime