Roofr alternative for small roofers: pricing compared
Roofr is a full roofing platform: measurement reports, CRM, proposals, payments and material ordering, with its Instant Estimator sold as an add-on. BetterRoofing is the instant estimate plus the tools to work the lead, for $99 a month with nothing to add on.
How much does Roofr cost?
On November 9, 2026, Roofr's pricing page listed a free Starter plan, Measure+ at $109/mo, Essentials at $249/mo and Scale at $349/mo, billed monthly, with lower prices billed yearly. Roofr says it doesn't charge per seat and has no setup or onboarding fees.
The Instant Estimator, the part that overlaps with BetterRoofing, is an add-on you can put on any Roofr plan, even the free one. It was listed at $125 to $149/mo depending on billing. Measurement reports are pay as you go: $19 each on Starter, $13 on paid plans.
BetterRoofing is $99/mo ($1,188 for the first year) with the instant estimate, jobs board, follow-up and e-signed quotes all included. There are no add-ons to buy.
BetterRoofing
$1,188
$99/mo × 12, no setup fee
Roofr
$1,500 to $1,788
Instant Estimator add-on alone, on the free plan
Published list prices on November 9, 2026. Discounts and partner offers can change these.
What you're actually comparing
Both products put an instant roof estimate on your website: the homeowner enters an address, the roof is measured from satellite imagery, the price comes from your rates, and the lead lands on a job board.
Roofr does a lot more around that: $13 measurement reports on paid plans, unlimited proposals and e-signatures, card and ACH payments, GoodLeap financing, material ordering, and job costing and crew management on Scale. If you'd use those, Roofr can replace several tools.
For a small team, watch how the cost stacks. The Instant Estimator is a separate add-on, and unlimited proposals and e-signatures start on Essentials at $249/mo, so the two together run $374 to $398/mo billed monthly. BetterRoofing is $99/mo with the estimate, a jobs board, automatic follow-up emails, inspection booking and quotes homeowners sign online. It doesn't do measurement reports, payments, financing or material ordering.
BetterRoofing vs Roofr
BetterRoofing
Roofr
Roofr details from its public pages on November 9, 2026 · Not every plan tier is shown
Which one fits you
Choose Roofr if
- You want measurement reports, proposals, payments and material ordering in one system.
- You order a lot of roof reports, and $13 each on a paid plan beats what you pay now.
- You want homeowner financing and card or ACH payments built in.
- Your team will use job costing, crew management and several job boards.
Choose BetterRoofing if
- Your biggest gap is turning website visitors into priced leads, and you'd rather not pay for an estimator add-on on top of a plan.
- You want unlimited e-signed quotes without moving up to a $249/mo plan.
- You want one flat price for your whole team, with everything included.
- You already get measurements elsewhere and need the lead-to-signed-quote side.
Common questions
How much does Roofr cost?
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On November 9, 2026, Roofr's pricing page listed Starter (free), Measure+ ($109/mo), Essentials ($249/mo) and Scale ($349/mo) billed monthly, with lower prices billed yearly. The Instant Estimator is an add-on listed at $125 to $149/mo depending on billing, and measurement reports are $19 each on Starter or $13 on paid plans. Check Roofr directly for current pricing.
Is Roofr's Instant Estimator included in its plans?
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No. On November 9, 2026 Roofr listed it as an add-on you can put on any plan, including the free one. BetterRoofing's instant estimate is part of its one $99/mo plan.
Can I use BetterRoofing with Roofr?
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Yes. You could keep ordering Roofr measurement reports for the final estimate and use BetterRoofing for the website estimate and working the lead. Zapier or a webhook can pass each new BetterRoofing lead to the other tools you use.
Can I switch from Roofr's Instant Estimator to BetterRoofing?
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Yes. Replace Roofr's estimator embed with BetterRoofing's one line of code, enter your price per square, waste factor and tear-off cost, and set your service area. If you send us your pricing we'll set it up for you for free. The trial is 14 days, no credit card.
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Sources, checked November 9, 2026
Get your next lead with the price already on it.
Put the estimator on your site or share the link, then work every job it brings in through to a signed quote.
14 days free · No credit card · $99/month after trial